Katy Hews is a senior marketing professional with 40 years experience in A/E/C marketing. She is currently an Associate Principal with Marketivity Inc., providing a comprehensive range of strategic planning, research, client feedback, marketing program development, major pursuit and training services. She also provides senior marketing leadership to the Hews Company, a third-generation family-owned manufacturer and distributor of truck mounted equipment throughout Northern New England. Katy was Corporate Marketing Director for Macomber Builders, one of New England's premier contractors before its closing in 2007. Prior to joining Macomber, Katy was the marketing director for regional and international A/E/C firms in Boston, Massachusetts; Seattle, Washington and Denver, Colorado. She spent 13 years with URS Corporation, working on major federal pursuits around the United States. Katy has also held leadership positions in SMPS, including president-elect of the Northern New England Chapter (2013/2014); president of the Northern New England Chapter (2009/2010) and former education chair for the Boston and Seattle chapters. She was a chapter author in "A/E/C Business Development - The Decade Ahead", recently published by the SMPS Foundation. In addition to her SMPS involvement, Katy currently serves as the Women's Transportation Seminar (WTS) Maine President.
Specialties: Market Research
Strategic Proposal Development